Company culture

GROWTH? ROOTED IN VALUES!

We are a solidly established, internationally operating company with our sights set on continuous growth, in line with our vision of being a key player in shaping global carbon neutrality and using 100% renewable energies. Our company values are both the drivers of our success and our inspiration in a growth market:

Our vision

Krannich is the top partner for installation companies seeking photovoltaic system products. As a successful international wholesaler, Krannich is well positioned to play a key role in shaping the energy transition towards the goal of carbon neutrality. We have clear-cut structures in place that ensure our quality standards are met by our suppliers and their products. This ensures our solidly established company achieves continuous growth. Collaboration, future focus and flexibility are our fundamental principles; they are both the keys to our success and our sources of inspiration, for satisfied customers and satisfied employees in a dynamic market.


Our mission

Krannich occupies a pioneering role as a global supplier of photovoltaic systems to installation companies. To achieve this objective, Krannich continuously expands its product range. Our employees are always familiar with the state of the art in the technology.

At the same time, we develop and implement structures to direct the course of the company’s further growth and advancement of digitalisation and to ensure quality standards are always maintained. Collaboration, future focus and flexibility have proved their worth in these processes as essential pillars of our success.
 


OUR COMPANY VALUES

Collaboration

At Krannich, we encourage collaborative, respectful and courteous interactions as a top priority. The principle of global collaboration is also reflected in our public image.

We demonstrate it in the way we treat our customers and suppliers as true partners. It also means we collaborate on developing projects and solutions as we pursue our aim of complete familiarity with every detail of the market.

The conditions necessary for this to happen are established by our close links with industry practice, our knowledge of the requirements and standards involved and our ability to identify new global trends and movements at an early stage.

Collaboration provides the basis for trust and commitment as key pillars of successful long-term partnerships at national and international level.
 

Future focus

Krannich believes in the power of innovative products on a future-proof market, and focuses all its efforts on its core competencies as a wholesale business specialising in the installation industry. With its enormously diverse portfolio in the field of photovoltaic systems, Krannich is a leading player in driving the energy transformation and shaping the future. The company operates at the heart of a future-facing market, and contributes to the shift to renewable energies with every photovoltaic system it installs.

Future focus is reflected in our capacity to embrace innovation and optimisation – key requirements that underpin our ability to continuously expand our products and generate growth.

Flexibility

At Krannich, our hallmark is maximum flexibility. We fulfil our customers’ wishes and needs in the shortest possible time. If specific products are not available, we ensure we find alternative solutions. Due to the unique dynamics of the solar industry, fast decision-making is vital. With our high level of flexibility, at Krannich we can respond to market changes at all times. Our flat hierarchies also shorten the time we need for decisions.

Flexibility is thus an outstanding strength for our operations as a photovoltaic wholesaler, and is a deep-rooted company value.